Thijs Korse
Head of Digital Product @ Coboworx
Coboworx is an innovative Robotics start-up that needed to implement a new website design for their company. That’s where we stepped in!
Based off of a desire to re-brand and re-position their company, Coboworx needed a website that represented their new look, whilst creating a user-centred journey that stepped up from their previous technical infrastructure. The goal was to create a website that spoke to their essence as a robotics start-up whilst making it simple and easy for users to navigate their services and platforms. We also needed to take into consideration the technical requirements for the Marketing Team at Coboworx. Our software had to allow for their team to easily create subpages on the site, introduce changes to existing content and continuously update the site based on relevant and newsworthy events. We took on this challenge and the results were something extraordinary.
We worked closely with Coboworx’s Project Management and Tech team in providing technical consultancy that allowed us to identify a Content Management System (CMS) that was best suited for both the marketing team and the website as a whole. We were then able to utilise React and Gatsby to develop responsive modular components to the site as well as deploy the necessary cloud infrastructure on Microsoft Azure. This was then integrated with Coboworx’s CRM system. Last but not least, we implemented a detailed user tracking mechanism using Google Analytics and HotJar.
Thijs Korse
Head of Digital Product @ Coboworx